People like a good story with hero, a plot and timeline that ends with happy end or something like that. And we also like when someone tells a story in a particular way so we can identify ourselves and context it in our everyday lives and our struggles with our windmills. And while you are thinking about your own windmills you are probably wondering how can a story find its way and present everyone with a chance for their own heroic act?
We are all motivated by different things and sometimes it only takes to frame some situation differently so it could make some change. And what is the best way to do that?
The key is knowledge about the link between language and grammar structures on one side and our thoughts, beliefs as well as other processes that are programmed in our brain, on the other. We are often unaware about sorting every information that comes to us and also we are making certain paths that determine our behavior.